WEST WINDSOR ARTS

Planning and Promoting
ArtWalk 2023

For nearly 10 years, the founding members of the Ananta team have been collaborating on the planning, branding and promoting of special events. We were instantly successful at generating buzz around these happenings, which helped to launch several small businesses. In fact, our own “Hello Princeton” event fast-tracked our visibility in the Mercer County marketplace.

For West Windsor Arts’ ArtWalk 2023, Ananta created the following:

Logo design
Digital ads and graphics
T-shirt design
Email marketing plan and implementation
Press release: writing and distributing
Social media plan and implementation, including posts, reels, stories, and a Facebook event page

Social Media Instagram Reel - Created by Ananta Creative Group's social media specialists

Group photo at West Windsor Arts supporting the ArtWalk 2023.

Musicians playing at the West Windsor Arts' ArtWalk 2023

Face painting event at the West Windsor Arts' ArtWalk 2023

For nearly 10 years, the founding members of the Ananta team have been collaborating on the planning, branding and promoting of special events. We were instantly successful at generating buzz around these events, which even helped to launch several small businesses.

Advertisement created by Ananta Creative Group to promote the ArtWalk event.

Results

West Windsor Arts’ annual ArtWalk had its highest attendance to date. Here is a breakdown of some of the marketing results:

Website Traffic

From May 20-June 20, 2023 (weeks prior and after the event)

1.2K people viewed the ArtWalk event page on the West Windsor Arts website, a significant bump in traffic.

Email Marketing

Four emails promoting ArtWalk were sent out in May and June with these results:

June 8 (ArtWalk silent auction email) - 46% open rate

June 6 (General newsletter with ArtWalk lead) - 49% open rate

May 18 (Standalone ArtWalk awareness/registration email) - 47% open rate

May 2 (General newsletter with ArtWalk mention) - 55% open rate

Total number of opens: 12,659
Average open rate: 49%

Social Media

The campaign included a variety of posts, videos and this
Instagram Reel: https://www.instagram.com/reel/CtUrGgrgMw3/

Group of volunteers at the ArtWalk 2023 - West Windsor Arts

Our Other Projects

Trenton Downtown Association

Content Marketing
Special Improvement District

True Island Digital

Rebranding, Graphic Design and Editorial
Digital Marketing and Online Publishing

Experience Princeton

Brand Strategy, Website and Graphic Design
‍A new Special Improvement District in Princeton, NJ

Planning and PromotingArtWalk 2023